Why First Party Consent Manager?
With increasing privacy regulations like GDPR, E-Privacy and CCPA, advertisers and website owners are struggling to track users accurately without losing critical data.
Our built in consent manager solves this by enabling full web analytics measurement even when users reject tracking without any technical hurdles.
Built-in Consent Management
Our native consent banner logs every user decision, whether they accept or reject tracking, ensuring complete compliance.
No Data Gaps
Track accepted users fully and accurately estimate rejected users maintaining the integrity of your analytics without data loss.
Reliable Traffic Serving
All analytics traffic is served reliably through your own domain, ressilence of unecessary blocking by ads blocker, privacy broser. imporoving unessary blocking.
Privacy-Compliant
Fully compliant with GDPR, CCPA, and other privacy laws, while giving you meaningful user data to power better marketing decisions.
 |  | |
First-Party CMP | Third-Party CMP | |
Feature / Aspect | ||
Script Blocking | ✅ Resilient. Served from your own domain, making it highly resistant to ad blockers and browser privacy rules. | ❌ Vulnerable. Served from a third-party domain that is often on blocklist, preventing the consent banner from ever showing. |
Pre-Consent Behavior | Captures Full Session. Starts an anonymous, cookie-less session immediately. It tracks the user's entire journey before they give consent. | No Data Capture. Nothing is tracked. The system must wait for the user to click "Accept" before any data collection can begin. |
When Consent is "Accepted" | The pre-consent anonymous session is stitched together with the user's identity, providing a complete journey from landing to conversion. | Tracking begins at the moment of consent. All user activity before this point is lost forever. |
When Consent is "Declined" | The anonymous session data (e.g., page views, session duration) can be kept for high-level analysis, providing valuable traffic insights. | Total Data Loss. The entire session and all associated data are completely discarded. |
Overall Data Capture | Maximized. Captures a significantly higher percentage of user sessions, both consented and anonymous. | Limited. Loses all data from users who decline, and more importantly, from users whose browsers block the CMP script entirely. |
Data Quality | Cleaner. Often bundled with advanced bot, VPN, and junk traffic filtering from the start. | Noisy. Collects all traffic, including bots. Requires separate tools and processes to clean the data later. |
Compliance Model | "Compliant Session Capture". Designed to compliantly capture the maximum amount of data by separating anonymous and identified states. | "Binary Consent". A simple yes/no gateway that is compliant but sacrifices a large amount of valuable session data. |
Rejected Doesn’t Mean Invisible.
Accepted Users
Standard session user profiling apply. Data is sent directly to your analytics and ad platforms with full user detail.
Rejected Users
Even when users reject cookies, DataCops captures anonymous sessions so you still know how many users visited your site.
By modeling behavior using accepted user patterns, we also estimate what those rejected users likely did during their sessions. This gives you:
- Accurate count of rejected users
- Estimated behavior like bounce rate and conversions
Clear insights, no personal data, fully compliant.
Outcome: More complete analytics. Better ROI strategy. No guessing.
Get Complete Data, Despite the Roadblocks
Cookies Scanner
Our integrated consent manager scans your website's cookies and securely stores the information within our system.
Vendor Manager
Our consent manager includes a Vendor Manager, empowering users to manually manage vendors, associate cookies, and distribute data accordingly.
Channel Management
Ensure data integrity across your channels. Our consent banner logs every user decision, allowing complete tracking of accepted users and precise estimation of rejections, so data flows to the correct channels without loss.
Geo Location Management
Adapt your consent logic automatically based on user location
Design Customization
Seamlessly match your consent manager to your brand's unique style.
Setup
Effortless server setup: One script handles everything you need.
DSAR Management
Simplify DSAR Compliance: Use our embeddable form to efficiently handle user Data Subject Access Requests.
Integration
Our Script almost works flawlessly with any website framework to collect analytics data in a more accurate manner!
