August 9, 2025
2 min read
The implementation of GDPR cookie consent mechanisms follows a structured process, as demonstrated by the integration of CookieYes. The procedure consists of six sequential steps, each contributing to compliance with GDPR mandates for user consent collection and recordkeeping. The following discussion outlines these steps and assesses their effectiveness, referencing current literature on cookie consent practices.
Step 1: Registration and Access
Users initiate the process by registering for the CookieYes platform. This step aligns with recommendations for utilizing specialized tools to simplify compliance workflows.
Step 2: Banner Customization
Selection and customization of a cookie banner template ensures that the display matches both regulatory requirements and website aesthetics. Customization allows tailoring of consent language, which is critical for informed user agreement (Utz et al., 2019).
Step 3: Script Installation
The generated installation code is copied from the CookieYes dashboard. This script acts as the enforcement mechanism, automatically managing cookie deployment based on user decisions.
Step 4: Code Integration
Pasting the code into the website source ensures the banner is active on all user-facing pages. Studies confirm that the technical integration of consent tools directly impacts compliance rates.
Step 5: Automated Website Scanning
The CookieYes dashboard facilitates automated scanning to detect cookies in use. Automated scanning is documented as a necessary step for identifying and categorizing cookies, addressing the common issue of “unknown cookies” (Nouwens et al., 2019).
Step 6: Enabling Consent Logging
Enabling the consent log within Site Settings records user consent states. Consent logging meets Article 7(1) of the GDPR, which requires proof of consent (GDPR Article 7). This recordkeeping is essential for demonstrating regulatory compliance during audits.
Key outcomes observed in the process include:
Empirical investigations highlight that banners utilizing clear language and offering actual choice (reject/accept) yield higher acceptance rates and better legal compliance. However, ongoing research indicates that many banners still fail to meet full GDPR requirements due to dark patterns or incomplete blocking. Practical implementation via CookieYes, as described, addresses these concerns by providing pre-built templates, automatic blocking, and detailed logging.
