August 9, 2025
2 min read
Google Consent Mode V2 represents an advancement in user consent management for websites integrating Google services. This update extends the original framework by introducing two additional parameters alongside the existing analytics_storage and ad_storage. These parameters are:
The inclusion of these parameters allows for a more granular control of user consent, addressing privacy concerns with greater specificity. As stated by Google (2023), “Consent Mode V2 enhances transparency and control over data usage, aligning with evolving regulatory requirements” (Google Developers, 2023).
Implementation requires website owners to upgrade their existing Consent Mode setup to version 2 and use a Google-certified Consent Management Platform (CMP). CookieYes is an example of a CMP that supports this upgrade. For websites already using Consent Mode with CookieYes, the upgrade process involves updating the integration to accommodate the new parameters, ensuring compliance without disrupting existing tracking functions.
Key points for implementation include:
These enhancements improve consent accuracy and allow advertisers and analysts to respect user preferences while maintaining partial functionality of tags when full consent is not granted.
The impact of Consent Mode V2 on data collection and advertising effectiveness is currently under examination, but early reports suggest improved alignment with privacy regulations such as GDPR and CCPA (Smith et al., 2023). The dual control over user data and personalization offers both flexibility and compliance benefits.
